Anheuser-Busch Announces Super Bowl XLVIII Ad LineupBud Light Debuts New Creative Campaign; Budweiser Clydesdales in the Game
ST. LOUIS (Jan. 15, 2014) â€“ Anheuser-Busch today announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative.
The Super Bowl is the biggest moment in sports and advertising,â€ť said Paul Chibe, vice president, U.S. marketing. â€śWith the largest television audience of the year, itâ€™s an unprecedented opportunity and we make the most of it. We have a game plan in place this year to deliver creative that celebrates Bud Light and Budweiser while reaching loyal beer drinkers and new generations.â€ť
Super Bowl XLVIII marks the launch of Bud Lightâ€™s new creative campaign, â€śThe Perfect Beer for Whatever Happens.â€ť The campaign kicks off with two corresponding â€śEpic Nightâ€ť unitsâ€” totaling 90 seconds and telling one cohesive story across two ad blocksâ€”featuring top celebrity surprises when they are least expected. The Bud Light â€śEpic Nightâ€ť spots were created by BBDO.
â€śâ€™The Perfect Beer for Whatever Happensâ€™ will be the most robust and digitally integrated campaign in Bud Light history,â€ť said Rob McCarthy, vice president, Bud Light. AKQA is the lead agency for Bud Light digital.
The official beer sponsor of the NFL will also use advertisingâ€™s biggest stage to debut the new Bud Light reclosable aluminum bottle with a 30-second spot title â€śSo Cool.â€ť Holding the coveted 1A position in the game, â€śSo Coolâ€ť will feature the world debut of a new song from a well-known artist. The spot was created by Cannonball.
Budweiser will be in the game with a 60-second and a 30-second spotâ€”both featuring the world-famous Budweiser Clydesdales. Budweiser will continue its long-standing support of the U.S. military and celebrate returning troops with â€śHeroâ€™s Welcome.â€ť
â€śThe Budweiser Clydesdales are an icon of the brand and have become an icon of the Super Bowl as well,â€ť said Brian Perkins, vice president, Budweiser. â€śThese majestic horses represent the values of the brand and universal values of trust, quality and nobility that appeal to audiences of all ages.â€ť
The beloved Budweiser Clydesdales will also be featured prominently in â€śPuppy Love,â€ť which continues the story of 2013â€™s celebrated â€śBrotherhoodâ€ť spot and focuses on the connections animals share with one another at Warm Springs Ranch, Budweiserâ€™s Clydesdale breeding ranch. The ad features Don Jeanes reprising his role as Budweiser Clydesdale trainer and introduces a new, young star â€“ a 10-week old puppy that forges a bond with the Clydesdales and, through tenacity, ultimately earns a place on the team. The creative agency for these spots is Anomaly, with AKQA as the lead agency for Budweiser digital.
For more information on Anheuser-Buschâ€™s Super Bowl XLVIII ad campaign, visit www.newsroom.anheuser-busch.com.
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