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Updated: Statement on Bud Light Bottle

For Attribution to:
Alexander Lambrecht
Vice President, Bud Light

The Bud Light Up For Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage brand engagement.

It’s clear that this particular message missed the mark, and we apologize.

We would never condone disrespectful or irresponsible behavior. No means no.

As a result, we have immediately ceased production of this message on all bottles.