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Statement on Media Agency Selection

For attribution to

Jorn Socquet

Vice President of Marketing, Anheuser-Busch

We always strive to be the best in all we do.  After a thorough evaluation process, we have selected a new media agency, Mediacom, which is part of WPP’s GroupM, to lead our connection strategy, media planning and buying.

Mediacom is a leading, world‑class media agency, with deep experience and exceptional capabilities.  Their work with us will guarantee the media connections for our brands remain at the forefront of the industry, building breakthrough consumer connections strategies for the future.  Mediacom will manage our business out of New York.

We were pleased and impressed by the high-quality submissions of the contenders in this process.  We developed a strong relationship with Starcom since they began managing our media planning three years ago, and they will continue to work with our global company in some capacities outside of the United States.

Anheuser-Busch is among the top CPG companies in media spending, and we are committed to providing the best integrated media strategies and investments that connect with our consumers where they spend their time.