Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser, Bud Light
Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’
ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.
“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”
Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager called “Brewed the Hard Way.”
The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.
“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”
The creative agency for both Budweiser spots is Anomaly.
As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX.
This year’s 90-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”
“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”
Energy BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.
Check out the full ad and images from the Budweiser “Brewed the Hard Way” Super Bowl XLIX ad:
The Spanish version of Budweiser “Brewed the Hard Way” can be seen here.
The full-length, broadcast-quality versions of Budweiser “Brewed the Hard Way,” in both English and Spanish, can be downloaded here.
Check out the full ad, images and animated teasers from the Budweiser “Lost Dog” Super Bowl XLIX ad:
A broadcast-quality version of the Budweiser “Lost Dog” full-length ad can be downloaded here.
Check out the full ad, a behind-the-scenes look, images and more from Bud Light Super Bowl XLIX “Coin” ad, below:
A broadcast-quality version of the Bud Light “Coin” full-length ad can be downloaded here.
Check back for more news, high-res images and video links that will be continuously added throughout the Super Bowl season.